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Motivation

  • Of the following, which best describes your current fuel offering?

  • OK great! Now, what about contracts? Do you currently have an active contract with your current supplier?

  • Now think about this: How is your business doing against the local competition?

  • Think about your overall margins for a moment. How would you describe your financial situation?

  • Now let's talk about your fuel. Which of these is most important to you?

  • Now let's talk about your store. Which of these is most important to you?

  • Let's discuss your willingness to consider a brand. How comfortable are you with branding your site with a national fuel brand?

READY TO MAKE THE MOVE? SEE YOUR RESULTS BELOW!

These results have been sent to email address for your records. A Phillips 66 representative has also received a copy of your results and will contact you via email to answer any questions you may have.

Get In The Fast Lane

Based on your answers, whatever you're doing is working. Now let's take it to the next level! You clearly understand that in an ever-changing market, you need to be prepared to invest time and energy into your store. Your willingness to be open to change and make the necessary advancements to keep up in this environment is valuable. You have the drive and determination to operate a successful business, and working with a branded fuel supplier like Phillips 66 can really help boost your efforts! Now it's time to get into the fast lane! Keep taking advantage of all the information and tools that are available to help reach your store's full potential.

Turn Here

Based on your answers, a brand change may be worthwhile. With this ever-changing industry, it's hard to know where to invest your time and energy. Exploring Phillips 66 branding options is a good first step in identifying how to stay on track. Branding your store can increase your sales by driving loyalty and providing a wide range of program offerings and solutions that can help increase volume, boost your sales, lower costs and increase revenue. Working with a branded fuel company will help you get the tools you need to take your business to the next level and remain competitive in this environment. So don't stop here! Keep taking advantage of all the information and tools that are available to help you make a wise decision.

Take A U-Turn

Based on your answers, it looks like you're on a detour heading away from where you'd like to be. Let us help you navigate to a better place. A brand change could be an important help, but it won't be a complete solution. When working with a fuel supplier like Phillips 66, you'll have access to the tools and expertise that come with our history in the industry. Our experience combined with your dedication to your store's success can greatly affect your bottom line. A great first step would be to learn about the commitments that are required from a branded contract. You'll see the value of the Phillips 66 brand goes beyond simply fuel price, and your willingness to utilize the program offerings and adhere to performance standards are your keys to success.

  1. Of the following, which best describes your current fuel offering?

    You picked "I sell branded fuel."

    Great! It sounds like you may already have a good understanding of how working with a branded fuel company can help your business. Now that you have the basics, be sure to think about which aspects are most important to you. Not all brands have equal offerings. If you are considering a brand change, you've taken a great first step to learning more!

    You picked "I sell unbranded fuel."

    Offering a branded fuel has many great advantages! But it's not a one-size-fits-all solution. The offerings between each brand can also play a part in determining the right fit for you and your business. You're in the right place to learn more and make the best decision for you and your business.

  2. OK great! Now, what about contracts? Do you currently have an active contract with your current supplier?

    You picked "No, I am a free agent."

    Great! Without having any contractual restraints, you can discover your branding options at a pace you are comfortable with!

    You picked "Yes, I am still under contract, but less than a year remains."

    Ok great timing! Beginning your search within a year of your contract expiration allows you ample time to research and review options!

    You picked "Yes, I have between 1 and 4 years remaining."

    Ok great! It's a wise choice to get a jump start and review options early. Having allowed yourself ample time before your contract expiration allows you to discover your branding options at a pace you are comfortable with.

    You picked "Yes, I have more than 5 years left on my contract."

    It's a wise choice to get a jump start and review options early. There's a lot of information out there! Just keep in mind, active contracts may complicate the situation. It's a good idea to review your contract details before making any decisions related to rebranding prior to your contract expiration date.

  3. Now think about this. "How is your business doing against the local competition?"

    You picked "I am the leader of the pack in my market."

    Congratulations, that's a major accomplishment and a sign that you must be doing something right! It's no small feat to keep up with today's changing competitive environment. Part of the branded advantage is being able to help you keep that competitive edge! When considering a brand, take time to consider their available tools and programs! They can play a part in your success among the competition.

    You picked "I do alright, but there is always room for improvement."

    You're not alone. It's no small feat to keep up with today's changing competitive environment. Part of the branded advantage is being able to help you gain a competitive edge and stand out among your competition. When considering a brand, take time to consider their available tools and programs! They can play a part in your success among the competition.

    You picked "I am having a hard time keeping up."

    It's no small feat keeping up with the competition. There are many factors that affect how well you are able to compete. Changing brands may offer much needed tools and resources to help your business, as well as a fresh new look. But, keep in mind that depending on your situation, a brand change may offer a competitive edge, but may not be a total solution. Often times other factors such as property location or c-store quality may also need to be addressed before reaching full potential.

  4. Think about your overall margins for a moment. How would you describe your financial situation?

    You picked "I am doing well and my future looks bright!"

    Congratulations! That's a major accomplishment and a sign that you're making good choices for your business. It's not easy keeping up with today's ever changing environment. Part of the Philips 66 branded advantage is being able to help you keep growing at a strong pace! When considering a brand, take time to consider the available tools and programs. We can help you keep on the right path into the future.

    You picked "I am ok for now, but I wish I were more confident about the future."

    It's not easy to keep up with today's ever-changing environment. Part of our branded advantage is being able to help you keep your business growing at a strong pace! When considering a brand, take time to consider the available tools and programs. They can play a part in how well your business can change and adapt for the future.

    You picked "I lose sleep at night worrying about the future."

    It's not easy keeping up with today's ever-changing environment. There are many factors that affect how well you are able to grow and adapt. Changing brands may offer some much-needed tools and resources to help your business keep pace. In some situations, a brand change does help your business agility, but also requires subsequent changes to realize every opportunity. A Phillips 66 representative can help you determine if factors such as property location or c-store quality are keeping your store from achieving its full potential.

  5. Now let's talk about your fuel. Which of these is most important to you?

    You picked "Fuel Pricing - I am looking for the cheapest deal"

    We understand fuel pricing is a big deal. In today's environment, price can play a major factor in how well you can compete. But before weighing a decision largely on price alone, consider the benefits you may be missing out on when you choose a lower-priced fuel. Learn more about the benefits of Top Tier® Fuel and how it could improve your traffic.

    You picked "Fuel Quality - It's important that I offer a top quality fuel and appeal to brand conscious consumers"

    Many consumers report choosing a fuel purchase based on brand alone. Your desire to appeal to brand-conscious consumers makes working with a fuel brand a great combination. This can help grow your loyalty base and increase your sales volume!

    You picked "Fuel Brand - I appreciate the reputation and loyalty that comes with offering a major brand"

    You understand the connection a strong reputation can have with driving loyal consumers. When it comes to overall success, the ability to increase traffic to your store is critical. Offering branded fuel can help grow your loyalty base and increase your sales volume!

  6. Now let's talk about your store. Which of these is most important to you?

    You picked "Increasing Foot Traffic"

    Great choice! Increased foot traffic leads to increased sales and revenue! Putting forth effort to increase your foot traffic is a great way to drive loyalty. All of these elements are critical to your success as a fuel station owner and are areas of support offered by the Phillips 66 brand.

    You picked "C-Store Revenue"

    Revenue is obviously critical to any business and can be affected by many factors. Putting forth effort to increase your foot traffic is a great way to see your sales and revenue go up. Obtaining lower costs on goods and services is also another way to increase the bottom line. Whether you are looking to increase revenue by driving foot traffic or by reducing your overhead costs, Phillips 66 can help.

    You picked "Other Revenue Streams (Carwash, Food Service, etc.)"

    Many gas stations utilize other revenue streams to support their fuel business. This can be very beneficial to increasing foot traffic to your store. Branding your gas station with Phillips 66 can add value by associating a reputable name to your business. Operating multiple revenue streams can bring further value and more recognition. Just remember to keep investing equal time and effort to ensure there are no areas of neglect detracting from either your fuel station business or other revenue streams.

  7. Let's discuss your willingness to consider a brand. How comfortable are you with branding your site with a national fuel brand?

    You picked "I don't trust fuel brands to deliver more profits"

    Thank you for your honesty! Although you may feel skeptical about how a fuel brand can help your business, your willingness to explore the possibilities will help you make a confident decision. Take advantage of all the resources that are available to you to learn about branding advantages, and determine whether it's a good fit for you. Here's a great place to start: "Why a strong, recognizable fuel brand?"

    You picked "I think fuel brands work in some instances. I use fuel brands for many of my sites."

    Branding a fuel station has many advantages. But it's not a one-size-fits-all solution. The offerings between each brand can also play a part in determining the right fit for you and your business. Take advantage of all the resources that are available to you among the brands and talk to people in the industry. If you need a place to start, explore "Why a strong, recognizable fuel brand?"

    You picked "I don't know enough to make a judgment call on fuel brands."

    Well, you've come to the right place. Your willingness to explore the possibilities will help you make a confident decision. We understand this industry can be overwhelming. Take advantage of all the resources that are available to you to learn about branding advantages and talk to people in the industry. If you need a place to start, explore "Why a strong, recognizable fuel brand?"

Next, tell us what motivates you: Next Step

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